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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to pattonprinting.com.

PATTON PRINTING AND GRAPHICS PRESENTS
JAN
17
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Patton Printing and Graphics
The Way I See It
 

Remember This Feeling

I came across this sentiment by Whitney Fleming Writes and thought you would enjoy it. While the message was intended for daughters, these words of wisdom can apply to everyone.

Remember this time when you were part of something special.

Remember when others cheered you on for doing your best, despite that they desperately wanted what you had.

Remember who carried you when you fell short, when you struggled, when you felt like you disappointed others.

This is what life is supposed to look like - supporting one another, holding each other up, screaming the loudest for someone else’s success. Even when you weren’t successful. Especially when you weren’t as successful.

Remember that success is not a limited commodity. There is enough room at the top for all of us in our own unique ways.

Remember that someone else’s journey can look different than your own, and that’s not an affront to you.

Remember that you can set the tone for how others see victory, and you can set the tone for how others see defeat.

Always use competition to be your best self instead of how you judge yourself against others.

Always be gracious when you lose, but be even more gracious when you win.

Always know that you can’t control what others do, but you can always control how you react to it.

And remember, dear daughter, that sometimes the fastest way to the top is by reaching back for the hand of the person behind you and pulling them up, too.

Here’s the way I see it: Howard Schultz said it best, “Victory is best when it’s shared.”

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Idea of the Week
10 Ideas to Help Sharpen Your Headline Writing Skills
SHARPEN YOUR HEADLINE WRITING

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“Lose 50 Pounds in 2 Months!”

“Save 50% Today Only!”

“Close the Sale with This One Step!”

You’ve most likely seen headlines like these before because they catch your attention and get you thinking.

But how do you write a headline that turns heads and motivates people to read the rest of your text and take action?

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Breakthrough Advertising with Headlines

Verbalization is the skill you’ll need.

It is the “art of increasing the impact of a headline by the way in which it is stated.” The important part is not just knowing what you want to say, but HOW to say it.

Below are 10 headline writing skills that will transform your headline writing so that it screams for attention.

1. “Who Ever Heard of 17,000 Blooms From a Single Plant?”

Measuring the size of your claim is great for both telling and showing results.

2. “In Two Seconds, Bayer Aspirin Begins to Dissolve in Your Glass.”

Along with the size of your claim, measure the speed as well. Tell people how fast they will get better or be able to solve a problem.

3. “The Skin You Love to Touch!”

Make the prospect feel, smell, taste, touch, see or hear your headline by sensitizing your claim and pointing out the sense they can expect to take part in.

4. “Six Times Whiter Washes!”

Comparison in advertising works. Encourage potential buyers to compare your product to the competition or to things they have tried in the past that might not have worked that well.

5. “They Laughed When I Sat Down at the Piano—But When I Started to Play…”

People love the dramatic, so play this up by dramatizing your claim or the result of it.

6. “How a Bald-Headed Barber Saved My Hair!”

Get your audience to imagine the impossible by stating your claim as a paradox.

7. “Could You Use $25 a Week Extra Income?”

State your claim as a question and direct the question to your target market to get them thinking.

8. “Here’s What to do to Get Rid of Pimples Fast!”

Solve their problems with your product by offering them information about how to accomplish your claim.

9. “Here’s What Doctors Do When They Feel Rotten!”

Use a respected person to promote your product and tie authority to your claim.

10. “Now,” “Introducing,” “Announcing!”

Stress the newness of your claim by using words that will show people this is something they haven’t seen before.¬†

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When writing a captivating headline, there are so many ways to do it. By verbalizing your message, you will get people to take notice of your offer. We want to help you make even more of an impact in print. Contact us today!

See more great ideas like this!
Click here to visit the Patton Printing and Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Creative Content Ideas
ENGAGE YOUR AUDIENCE

Do you need new content ideas for your newsletter, blogs, or social posts? Here are some creative ideas to engage your audience:

  • Create a poll asking a fun, engaging question, such as “this or that.”

  • Offer a sneak peek of a new promotion or product that is coming soon.

  • Create a contest or giveaway, allowing your audience a chance to win something from your business.

  • Introduce new team members or feature a monthly employee spotlight.

  • Fill in the blank: I wish I could ____. Invite your audience to fill in the blanks and give their feedback.

  • Be nostalgic with a throwback photo, such as when your business first started or a product from many years ago.

  • Inform readers about a corporate anniversary, employee retirement, or other special celebration.

  • Offer a fun fact. For example, “In this day in history in 19XX”… or “Did you know…?”

  • Post an inspirational quote or funny industry-related meme.

  • Repost customer reviews, which not only recognize your customers but also helps build confidence in your products and services.

If you’d like help designing a newsletter or marketing piece your customers will love, our creative team is just a phone call away. We look forward to hearing from you!

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Uncommon Product
Die-cut Bookmarks
CREATE FRONT-OF-MIND AWARENESS EVERY TIME

Die-cut bookmarks are a fun marketing tool that grabs attention and creates front-of-mind awareness every time it is used.

While bookmarks are a useful tool regardless of the design, you can make them stand out and get noticed even more by using a unique, attention-grabbing die-cut shape. Shapes could range from something relative to your business, such as an outline of an image or logo, to unconventional corners. A unique die-cut shape creates interest and often causes the recipient to look closely at what you offer.

Die-cut bookmarks are a great promotional item to include with mailings, bag inserts, purchases, and even tradeshow handouts. If custom die cuts aren’t in your budget, you can still use prefabricated dies to achieve many unique effects.

If you’d like help creating the perfect die-cut bookmark your audience will enjoy using, our team would love to help! Give us a call or stop by today.

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Tech Tip
Trackpad Tricks for Chromebooks
KEEP IT ROLLING

If you are a Chromebook user, here are a few time-saving shortcuts using only your trackpad:

  • To open the Chromebook overview interface (which shows all open windows at once), swipe upward with three fingers next to each other on your trackpad. To close that view, swipe downward with three fingers next to each other.

  • To scroll vertically or horizontally on the page, place two fingers next to each other on your trackpad and swipe up and down or left and right.

  • To view a previous web page, keeping two fingers next to each other, hold down for a moment and swipe all the way to the left on your trackpad.

  • To switch between tabs on your browser, swipe sideways with three fingers on your trackpad to go to the next or previous tab, depending on which direction you swipe.

For time-saving tips on your next printing project, visit our website or give us a call today! We look forward to the opportunity to help with any project, no matter how big or small.

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Fun@Work

Spotlight Recipe

These Bacon, Egg & Cheese Breakfast Rolls might just have Sophia Carson singing their praises!

Did You Know?

Did you know the average U.S. household has at least 300,000 things in it?

Printing Quiz

When your printer talks about a feeder, what they really mean is:

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Patton Printing and Graphics, 902 West Wabash Ave., Effingham , Illinois 62401 217-347-0220