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PATTON PRINTING AND GRAPHICS PRESENTS
OCT
6
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Patton Printing and Graphics
The Way I See It
 

I came across this powerful poem by Erin Hanson, and I thought you would enjoy it as well. It is a great reminder in these crazy times that sometimes not everything you lose is bound to be a loss.

I was the type of person
that held onto things too tight,
unable to release my grip
when it no longer felt right.

And although it gave me blisters,
and my fingers would all ache,
I always thought that holding on
was worth the pain it takes.

I used to think in losing things
I’d lose a part of me too;
that slowly I’d become someone
my heart no longer knew.

Then one day something happened,
I dropped what I had once held dear;
but my soul became much lighter
instead of filled with fear.

And it taught my heart that some things
aren’t meant to last for long;
they arrive to teach you lessons,
and they continue on.

You don’t have to cling to people
who no longer make you smile,
or do something you’ve come to hate
if it isn’t worth your while.

That sometimes the thing you’re fighting for
isn’t worth the cost;
and not everything you ever lose,
Is bound to be a loss.

Here's the way I see it: Hope is always on the horizon. If you need to re-ignite hope in your business, print marketing is an excellent choice. And remember, other printers may be nearby, but nobody comes close.

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Idea
Idea of the Week
Master the Light With Custom White Balance
WHITER WHITES WITH ONE BUTTON

Not so long ago, color photographs were developed and printed in a darkroom. Colors were adjusted using chemicals, graduated color filters, and hundreds of dollars worth of equipment. The process of developing and printing photographs was long and grueling. Fortunately, today, things are different. Film photography has become a fine art, and digital photography has taken the helm because of its quick and efficient turnaround.

In the digital world, images can be edited, re-edited, and manipulated before they go to print. Instead of the enlargers and chemical baths found in traditional darkrooms, we now have the technology that gives us the post-processing power to tweak and change photographs to enhance them, sort of like a digital darkroom.

Adobe Lightroom is an inexpensive post-processing program used by amateur and professional photographers across the globe to edit and refine images. It includes many great features, one of which is a powerful White Balance tool that allows you to make color-tint adjustments that will help normalize the color tones you just couldn't land in-camera.

What Is White Balance And Why Does It Matter?

White Balance, which is measured in Kelvins, represents the temperature of light (cool or warm) recorded by your camera. Kelvins range from 1,500K (very warm) to 15,000K (very cool). It's important to stay aware of your White Balance setting as it could save you hours of editing time later. Most cameras today have pre-programmed presets such as Tungsten, Shade, Flash, Florescent, and Cloudy that all record temperature differently and help you capture colors as accurately as possible.

WHITE BALANCE COLOR CHART

How Can I Make White Balance Changes In Lightroom?

When things aren't exactly what you're looking for, and you need to make adjustments, there are three ways you can adjust White Balance in Lightroom:

1) Eyedropper tool

Select the eyedropper tool from the Basics Panel and find an area in your image with light gray or neutral tones. Click that spot with the eyedropper tool and let Lightroom calculate the White Balance for you.

Eyedropper tool GIF

2) White Balance presets (RAW images only)

If your image is in RAW format, you'll have a list of White Balance presets available to you through the Basics Panel. Using the White Balance drop down menu, select an option that best describes the lighting conditions you shot in.

White Balance presents GIF

3) White Balance temperature and tint sliders

The temperature and tint sliders are an advanced setting that allows you to manually adjust how warm or cool an image is, in addition to adjusting the tint between green and magenta. This setting is the most powerful option of the three.

White Balance Temperature and Tint sliders GIF

Go ahead and test the waters, and don't worry if you've made a mistake with your settings. Lightroom is a non-destructive editing program, so you can always get back to square one if you've made changes that just don't work well. Simply use the Reset button to remove all adjustments and return your settings to what they were when the image was captured, and you can start again.

See more great ideas like this!
Click here to visit the Patton Printing and Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Tips to Avoid the SPAM Folder
IMPROVE YOUR EMAIL DELIVERABILITY AND AVOID THE SPAM FOLDER

No matter how experienced you are with email marketing, there’s always room for growth. Here are a few tips to improve deliverability and keep your message out of the spam folder:

  • Don’t include attachments. Instead, upload them to your website and link to them using a call to action button.

  • Don’t use generic call to action buttons, such as “click here.” Try being more specific, such as: “learn more,” “get your free estimate,” “schedule an appointment,” or “contact us.”

  • Don’t use the abbreviations “Re:” or “Fwd:” in your subject lines unless you’re actually forwarding or replying to an email.

  • Don’t use all caps in your text or subject line. When it comes to email, using all caps is equivalent to yelling.

  • Don’t use spam trigger words like free, guarantee, risk-free, and no obligation.

  • Don’t use red fonts. These are often used by spammers to try to grab attention.

  • Don’t use exclamation points. Exclamation points are often a spam trigger, especially when you place several in a row.

  • Don’t use generic greetings, like “Dear Friend.” Instead, personalize emails with the subscriber’s first name.

If you’d like help creating the perfect print marketing to complement your email campaigns, we’d love to help! Give us a call today.

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Uncommon Product
Change the Date Postcards
UPDATE GUESTS ABOUT YOUR PLANS

2020 has been a roller coaster of a year. If the pandemic has forced you to rethink your plans or postpone an upcoming event, you’re not alone.

If you decide to postpone or reschedule an upcoming event, it’s important to let everyone know as soon as possible. Change the date postcards are a great way to update guests about your plans.

Depending on the event, change the date cards can include humor, such as “Let’s Try This Again…” Or, even simpler: “We changed the date and can’t wait to celebrate!” If you are rescheduling an event but don’t have a new date yet, your card could say something like, “It’s still happening – but at a later date. Details coming soon!”

While rescheduling a special event can be disappointing, our print technicians can make this process as painless as possible. 

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TECH
Tech Tip
Android Scrolling Screenshots
AN EASY WAY TO TAKE SCROLLING SCREENSHOTS

If you have an Android smartphone, here are some easy directions on how to take scrolling screenshots.

  1. Go to the screen that you want to screenshot. Hold down on the Power and Volume down buttons at the same time.

  2. After a few moments, an animation will appear at the bottom, letting you know that you've successfully captured the image. Before the animation disappears, tap on the Scrollshot option (with double arrows pointing down).

  3. Keep tapping on the Scrollshot option until the entire screen is captured. The images will automatically be combined into one long screenshot image. This will be located in the Screenshots folder of your gallery.

If you’d like printing tips that can save you loads of time, our creative team would love to help! Stop by or give us a call today.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

An irreverent look inside the world of business and finance.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

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Patton Printing and Graphics, 902 West Wabash Ave., Effingham , Illinois 62401 217-347-0220