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PATTON PRINTING AND GRAPHICS PRESENTS
JUL
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Patton Printing and Graphics
The Way I See It
 

A Helping Hand

One day, a first-grade teacher asked her students to draw a picture of something they were thankful for. The teacher quietly walked around the room and watched as most students drew pictures of their pets, toys, or favorite food. One young boy caught her attention, as he drew a simple picture of a hand. Curious, the teacher asked the boy whose hand this was. The boy looked up and replied, “It’s your hand.” With a heartwarming smile, she recalled the many times she offered her hand to teach him how to hold his pencil, help him with his homework, help him when he fell, or help him tie his shoes.

Here’s the way I see it: Even though people may not always say thank you, they’ll never forget a helping hand. Our team is always available if you need help with an upcoming print project. Remember, other printers may be nearby, but no one comes close.

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Idea
Idea of the Week
Sell With Words That Inspire
A RECIPE FOR SUCCESS

You've just created the most ingenious product that the world has ever seen. It simultaneously makes you lose weight, look younger, have the energy of a two-year-old, all while converting your trash into $100 bills. You've created a sales page for your product, with a picture of the product and the words, "A great tool for everyone." But, the response...well, the silence is deafening. You scratch your head in wonder.

What's missing on your sales page is, well, a lot actually. Writing sales copy is both an art and a science. Before you put your pen to paper or start tapping on the keyboard, you need to have a solid understanding regarding these three things:

  1. What your product or service does, especially the benefits to the customer.
  2. What sets your product or service apart from the competition?
  3. Who your customer is, particularly what they want in life and how they spend their time.

Truly understanding these three things will make the rest of your job much simpler and help you as you navigate your way through the sales progression.

The Sales Progression

Every piece of sales copy worth its salt, regardless of the medium, has three phases:

  • Grabbers: get the undivided attention of your audience.
  • Description & Benefits: make them physically crave what your product or service can do.
  • Clinchers: get them falling all over themselves to make a purchase.

Sales Progression

Within each of these phases, you want to maximize the impact of your words because people lose interest fast. We've gathered some tried and true formulas for making your words count. Let's take a look.

Grabbers

Because shooting your prospects with a squirt gun isn't always an option for getting their attention, try one of these:

  • Introducing _________!
  • Exclusive offer for ___________ members only
  • Free _____________!
  • Save up to ___________ %

BOGO sale with girl

Descriptions & Benefits

Here is where you make your prospects really fall in love with your product by telling them how amazing their lives will be if they buy it.

  • Poignant, memorable, your ticket to ___________
  • Grow your _____________
  • Boost your ____________
  • Take control of ___________

Clinchers

This phase is essentially where you want to include a call to action - tell your prospects exactly what you want them to do. More often than not, they'll do it.

  • All this can be yours.
  • Want to save even more?
  • Here's how to get started.
  • Why wait another day?

The Takeaway

The key to moving your products off the shelves is using your understanding of your product and your customers to choose impactful words that will grab their interest and make them fall in love with your product.

See more great ideas like this!
Click here to visit the Patton Printing and Graphics - Ideas Collection.
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MARKETING
Marketing Tip
When to Post on Social Media
OPTIMAL TIMES TO POST CONTENT FOR THE HIGHEST ENGAGEMENT

Choosing an optimal time to post on social media can be a bit of a gamble. Below are Sprout Social’s top recommendations for optimal times to post content for the highest engagement.

Facebook:
Best times: Wednesday, 11 a.m. and 1–2 p.m.
Best day: Wednesday
Worst day: Sunday

Instagram:
Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.
Best day: Wednesday
Worst day: Sunday

Twitter:
Best times: Wednesday and Friday at 9 a.m.
Best days: Wednesday and Friday
Worst day: Saturday

LinkedIn:
Best times: Wednesday from 8–10 a.m. and Noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
Best day: Wednesday and Thursday
Worst day: Sunday

For specific industry recommendations and other detailed information on the social marketing network of your choice, visit: Sprout Social: The best times to post on social media in 2020

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Uncommon Product
Stepped Brochures
IMPROVE THE NAVIGATION OF DETAILED BROCHURES

A stepped brochure design is a creative and thoughtful way to add impact, organize information, and improve the navigation of detailed brochures.

To create a stepped design, the brochure layout starts with narrow pages and gets wider the further you get into the brochure. Stepped brochures often feature a different colored tab for each section, enabling users to easily find information at their fingertips. They are a great way to categorize details and can be used for welcome packets, conference materials, user manuals, handbooks, warranty information, and much more.

If you’d like to see samples or need help creating the perfect stepped brochure, our team is here to help! We look forward to hearing from you.

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TECH
Tech Tip
Google Fonts
ACCESSIBLE TO ANYONE FOR ANY PROJECT

If you haven’t used Google Fonts before, it is a handy and free resource worth looking into, regardless of your design abilities.

Google Fonts is an excellent resource for open source web fonts, which are accessible to anyone for any project. All Google fonts are free for commercial or personal use. The Google Fonts library indexes nearly 1,000 of the web’s most used font families, which are available to download in more than 135 languages.

Google Fonts makes product and web pages run faster by safely caching fonts. Google’s cross-site caching is designed so that you only need to load a font once on any website, and they use that same cached font on any other website that uses Google Fonts. In addition to websites, Google Fonts can be used for anything you can imagine, including blogs, posters, presentations, books, marketing materials, invitations, research papers, and much more.

When exploring font options, the default sort organizes fonts based on popularity and trends. You may also create your own customized collections by filtering families, weights, and scripts. Collections may also be shared with others, making it easy to collaborate on projects.

Every font listed on Google Fonts comes with a quick preview (including the option to preview fonts using your own custom text), glyphs, description of the font, and information on the font’s designer.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

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Off-the-wall humor that puts a refreshing spin on the things we see every day.

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Patton Printing and Graphics, 902 West Wabash Ave., Effingham , Illinois 62401 217-347-0220